Course Overview
In this course, students engage with in-depth industry-specific knowledge in one of the fastest growing economic sectors in the world: tourism. Students are introduced to the key tourism service suppliers: transportation, accommodation, food and beverage services, attractions and entertainment, and destinations. Through the use of case studies and associated readings, students examine each service supplier, considering economic, social, cultural, and environmental impacts and present their findings into presentations. Online learning videos will be available for supplementary and required viewing. Individual assignments will include current topics of interest.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$581.51
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Discuss the interdependency of the tourism and hospitality industry.
- Identify and describe the five key service sectors within tourism industry.
- Outline the social, cultural, economic, political, and environmental factors impacting tourism locally, nationally, and globally.
- Discuss the importance of collaboration and cooperation within this interdependent industry.
- Recall the roles played by key Canadian and international tourism organizations.
- Describe how experiential tourism products are developed, managed, and delivered.
- Describe some of the technological trends that are shaping the industry.
- Identify future challenges and opportunities within the tourism and hospitality industries.
Effective as of Fall 2021
Related Programs
The Business of Tourism and Hospitality (MKTG 1000) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Business Administration
Associate Certificate Part-time
- Business Management
Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
Course Offerings
Fall 2026
Below is one offering of MKTG 1000 for the Fall 2026 term.
CRN 48303
Dates
Sep 08 - Nov 24 Loading
- CRN 48303
- $581.51 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Nov 24 | Tue | 16:00 - 17:00 | Online |
Duration
12 weeks
Instructor
Aimee Epp
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on Wednesdays at 1200 PST (noon). The remainder of your studies will be asynchronous. No classes held on Sept 30th Truth and Reconciliation and Nov 11th Remembrance Day.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.