Course Overview
Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$564.98 - $642.90 See individual course offerings below for actual costs.
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Discuss how marketing creates value for customers in order to capture value from customers in return.
- Describe marketing strategies and how marketers measure and manage the return on marketing.
- Develop a SWOT analysis and competitive analysis.
- Select suitable primary and secondary market research approaches.
- Differentiate between consumer and business markets and their buying processes.
- Conduct market segmentation, target market selection, and product positioning.
- Describe the decisions marketers make throughout the product life cycle for their products and services.
- Outline how marketers build and manage brands to create brand equity.
- Select product and channel strategies to create value, and pricing strategies to capture value in return.
- Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
Effective as of Winter 2020
Related Programs
Essentials of Marketing (MKTG 1102) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Accounting
Diploma Full-time
- Accounting
Diploma Part-time
- Business Administration
Associate Certificate Part-time
- Business Administration (General Option)
Diploma Part-time
- Business Administration (Global Studies Option)
Diploma Part-time
- Business Administration (Human Resources Option)
Diploma Part-time
- Business Administration (Management Option)
Diploma Part-time
- Business Administration (Marketing Option)
Diploma Part-time
- Business Fundamentals
Associate Certificate Full-time
- Business Information Technology Management
Diploma Full-time
- Business Management
Certificate Part-time
- Business Management
Diploma Full-time
- Digital Design and Development
Diploma Full-time
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Finance
Diploma Full-time
- Finance
Diploma Part-time
- Financial Management (Finance Option)
Certificate Part-time
- Financial Management (Professional Accounting Option)
Certificate Part-time
- Financial Planning
Diploma Full-time
- Financial Planning
Diploma Part-time
- Fire Executive Management
BCIT/Industry Partnership Certificate Part-time
- General Insurance and Risk Management
Diploma Full-time
- Global Supply Chain Management
Diploma Full-time
- Graphic Communications
Diploma Full-time
- International Trade and Transportation Logistics
Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management
Diploma Full-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Media Techniques and Marketing Communications
Certificate Part-time
- Media Techniques for Business
Certificate Part-time
- Music Business
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
- Operations & Management Engineering
Diploma Full-time
- Small Business Management
Statement of Completion Part-time
- Strategic Human Resources Management
Diploma Full-time
- User Interface (UI) and User Experience (UX) Design
Associate Certificate Part-time
Course Offerings
Spring/Summer 2026
Below are 10 offerings of MKTG 1102 for the Spring/Summer 2026 term.
CRN 60535
Dates
Jun 23 - Jul 30 Loading
- CRN 60535
- $615.14 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jun 23 - Jul 30 | Tue, Thu | 17:30 - 20:45 | Downtown DTC Rm. 476 |
Duration
6 weeks
Instructor
Meaghan Taylor
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This course is held in-person twice per week at the downtown campus. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name and student ID. No class held on July 1st - Canada Day
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 65476
Dates
Apr 07 - Jul 04 Loading
- CRN 65476
- $602.84 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jul 04 | N/A | N/A | Online |
Duration
13 weeks
Instructor
David Vidal-Cabeza
Course outline
Important information
- This course online asynchronous delivery format: you are not required to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist.week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 66631
Dates
Apr 07 - Jul 04 Loading
- CRN 66631
- $586.86 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jul 04 | N/A | N/A | Online |
Duration
13 weeks
Instructor
Tom Chan
Course outline
Important information
- This course online asynchronous delivery format: you are not required to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 50942
Dates
Apr 08 - Jul 08 Loading
- CRN 50942
- $615.14 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 08 - Jul 08 | Wed | 17:30 - 20:30 | Downtown DTC Rm. 381 |
Duration
13 weeks
Instructor
Joseph Cuzzetto
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This course is held in-person at the downtown campus. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name and student ID.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 20360
Dates
Apr 09 - Jul 02 Loading
- CRN 20360
- $607.92 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 09 - Jul 02 | Thu | 18:30 - 21:30 | Burnaby SW01 Rm. 2590 |
Duration
13 weeks
Instructor
Margaret Vicic
Course outline
Important information
- This course is held in-person at the Burnaby campus. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name and student ID.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 57054
Dates
Apr 09 - Jun 25 Loading
- CRN 57054
- $564.98 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 09 - Jun 25 | Thu | 18:00 - 21:15 | Distance |
Duration
12 weeks
Instructor
Eiman Abadi
Course outline
Important information
- This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on Thursdays at 6:00 pm (PST). It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 56772
Dates
Apr 28 - Aug 04 Loading
- CRN 56772
- $629.80 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 28 - Aug 04 | Tue | 08:30 - 11:20 | Burnaby |
Duration
15 weeks
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please send any inquiries to bfun@bcit.ca. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 65585
Dates
May 11 - Aug 08 Loading
- CRN 65585
- $586.86 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| May 11 - Aug 08 | N/A | N/A | Online |
Duration
13 weeks
Instructor
Eiman Abadi
Course outline
Important information
- This course online asynchronous delivery format; you are not required to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 61258
Dates
May 22 - Jun 26 Loading
- CRN 61258
- $615.14 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| May 22 - Jun 26 | Fri | 09:00 - 16:00 | Downtown DTC Rm. 481 |
Duration
6 weeks
Instructor
Fair Gordon
Course outline
Important information
- This course is held in-person at the downtown campus all day Fridays. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name and student ID.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 69634
Dates
Jul 07 - Aug 18 Loading
- CRN 69634
- $615.14 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jul 07 - Aug 18 | Tue, Thu | 17:30 - 20:30 | Downtown DTC |
Duration
7 weeks
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This course is held in-person twice per week at the downtown campus. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name and student ID. waitlist.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Fall 2026
Below are nine offerings of MKTG 1102 for the Fall 2026 term.
CRN 47262
Dates
Sep 07 - Dec 05 Loading
- CRN 47262
- $598.89 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 07 - Dec 05 | N/A | N/A | Online |
Duration
13 weeks
Instructor
David Vidal-Cabeza
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 30715
Dates
Sep 08 - Dec 01 Loading
- CRN 30715
- $627.93 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Dec 01 | Tue | 17:30 - 20:45 | Downtown DTC Rm. 376 |
Duration
12 weeks
Instructor
Fair Gordon
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This course is held in-person at the downtown campus on Tuesdays at 5:30pm. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 32386
Dates
Sep 08 - Dec 05 Loading
- CRN 32386
- $598.89 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Dec 05 | N/A | N/A | Online |
Duration
13 weeks
Instructor
Eiman Abadi
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 47070
Dates
Sep 08 - Dec 05 Loading
- CRN 47070
- $598.89 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Dec 05 | N/A | N/A | Online |
Duration
13 weeks
Instructor
Angie Dosanjh
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 30719
Dates
Sep 10 - Dec 03 Loading
- CRN 30719
- $642.90 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 10 - Dec 03 | Thu | 18:30 - 21:30 | Burnaby SW01 Rm. 2010 |
Duration
13 weeks
Instructor
Margaret Vicic
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This course is held in-person at the Burnaby campus on Thursdays at 6:30-9:30pm. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 33280
Dates
Sep 11 - Nov 27 Loading
- CRN 33280
- $642.90 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Nov 27 | Fri | 09:30 - 12:20 | Burnaby |
Duration
12 weeks
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Courses completed in this program may be applied toward full-time BCIT programs, depending on the specific program requirements and transfer policies. At the same time, students can work toward an Associate Certificate, providing a flexible pathway to further studies. Requirements for this course include access to a personal computer (BYOD) and a reliable internet connection, knowledge of computer file management, and the ability to download and install software applications. This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). The course is designed to support a diverse range of learners and will be delivered in a clear and accessible manner. If you have any questions, please get in touch with bfun@bcit.ca. This course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 45007
Dates
Sep 14 - Oct 24 Loading
- CRN 45007
- $598.89 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 14 - Oct 24 | N/A | N/A | Online |
Duration
6 weeks
Instructor
Fair Gordon
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. To be successful in this online course, plan to spend 10+ hours per week on your studies, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 46532
Dates
Sep 14 - Dec 14 Loading
- CRN 46532
- $642.90 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 14 - Dec 14 | Mon | 18:30 - 21:30 | Burnaby SW01 Rm. 2590 |
Duration
13 weeks
Instructor
Tom Chan
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This course is held in-person at the Burnaby campus on Monday evenings at 5:30 PST. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. No class held on October 12th - Thanksgiving Day.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 45432
Dates
Nov 06 - Nov 15 Loading
- CRN 45432
- $627.93 Domestic fees
Class meeting times
Duration
3 weeks
Instructor
Joseph Cuzzetto
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This course is held in-person at the downtown campus over 2 weekends: Fri November 6th - 5:30-8:30 pm Sat/Sun November 7+8 - 9:00am-5:30pm Fri Nov 13 - 5:30-8:30pm Sat/Sun Nov 14+15 - 9:00am-5:30pm To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. Due to the intensive and interactive nature of this course, students are required to attend all classes.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
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